Agriculture in Ventura County is a strange beast. Just when people think they have it figured out, there is a new wrinkle. That was the case when many learned that celery was the #2 crop in the County last year, beating out iconic local crops like lemons, oranges, and avocados. My article for Totally Local VC explains why.
http://www.totallylocalvc.com/the-stalk-market-boom/
My thanks to Scott and Edgar for their time spent explaining the world of celery to this tree farmer.