California Bountiful on Ventura Limoncello

My central strategy for marketing specialty fruit is a simple one: Work with people who make you look good. Anybody who has tasted Ventura Limoncello knows that they make us look Very Good Indeed. Press coverage, awards, promotional dinners… the Ventura Limoncello┬ástory is everywhere, and I’m proud to be a part of it. Today’s chapter comes from California Bountiful.