Petty Ranch Figs in Edible Ojai/VC!


Easy to blog when someone else does a wonderful, professional job, ties it up in a bow, and makes it ready to share.

Thanks for the great work Wendy, Ron and Sarene!


What Elements Create a Vibrant Local Food Scene?

I have often been asked why  Southern California (and Ventura County in particular) seems to be a laggard in the Local Food movement. With our climate and diversity of crops, it would seem to be a natural fit for our region. During travels to other parts of the country and following the work of others, I have identified a few elements that seem to be common amongst areas that are at the forefront. These elements are listed in no particular order.

Land that is ill-suited to “Mainstream Agriculture.” Two areas that I have visited that have tremendous activity are Long Island NY, and Asheville, NC. Neither of these regions have been  leaders in mainstream agriculture. They don’t offer the very large tracts of land needed for economical production of commodity grain crops or the benevolent climate that supports large-scale fruit and vegetable production. In the “modern” agricultural economy, they are poor competitors. Having been “passed by”, they retained more of the moderate to small-scale farms, and a greater connection to regional markets. For farmers in these areas, the transition to specialty, locally marketed crops is less wrenching than it is to producers in California or the grain belt. And being poorly suited to compete in a globalized agricultural world provides a tremendous motivation to adapt to local opportunities.

A nearby population with significant disposable income.  I know that many people feel strongly that fresh healthy foods should not be solely for the affluent. Those people are absolutely right. But the reality is that without economies of scale, small producers are not as economical. The higher price of “hand-grown” food can be borne by customers who appreciate the difference and are willing to pay for it. Both areas I mentioned above are popular second home or retirement areas for consumers with means. Their populations swell with customers during summer harvest periods. A customer base need not be permanent, as long as it is in place and ready to eat when the crop comes in.

A Food Culture. Many other areas around the country that have seen success have a strong food culture. Portland, Santa Fe, and New Orleans are all good towns for eaters, and always have been. This ties to the previous point. It is not enough to have the right conditions to grow the crops. There must be an environment to sell the crops.

So how does Ventura fare by these standards? We have the affluence. Despite the cost of living and current economic problems, wages and incomes have historically been solid in our region. But we don’t have the land that typically is associated with strong local food systems. As a farmer, I can’t see this as a bad thing. It means it is still possible for me to compete and succeed in the dominant global system of food production. It means that supporting local distribution is a choice, not a necessity. At least for now. We also have not had the food culture. Southern California is the home of the Drive-in Burger stand. Since I love a good burger, that is an observation, not a complaint. But it isn’t consistent with a thriving local food scene.

None of this means that Ventura County can’t and won’t get there. I think we have a great test case of my thesis in the Ojai Valley. Compared to the rest of the County, Ojai has richer residents, poorer soils, and a much greater appreciation for food. I think it no accident that it has also been the center of locavorism in Ventura County and the birthplace of Edible Communities. Today there are new restaurants and cafes opening that embrace our local bounty. I’m happy to see that. I’m event happier that this is creating a chance for me to engage with these customers out of a sense of opportunity, not desperation.