The “usual rules” don’t apply #Ventura

What are the two competing visions for the future of the American food system? Just about anyone will tell you that we face a choice between a system that must be either small, organic, and localized, or large, corporate, and globalized. Nearly all national conversations about food observe these rules. Those are your choices… A or B.

But do the “usual rules” always apply? I think they are an oversimplification even at the national level, but they are certainly not accurate in Ventura County. Yes, we have some very small, organic, locally oriented farms. And we have some very large conventional farming operations with a global customer base.

But we have plenty that don’t fit the mold. We have very small conventional farms with global distribution. We have large, “corporate” farms, that have developed local supply chains for their organic produce. Ventura County has huge diversity in our crop mix, but it is matched by the diversity of our business models.

A case study: The most capital intensive operation in Ventura County is actually organic. They are international and “big business” in many ways, but they are also family owned and operated. Growing their crops within a greenhouse, they are able to meticulously control their inputs, but it certainly isn’t “natural” or “traditional”. On a per acre basis, they use more water than any other farm in the area. On the other hand, they are vastly more efficient, and deliver much more produce per gallon delivered. So if we want to talk about their operation, we can’t have that conversation within the “usual rules.”

Like the county around them, they play by a different set of rules.

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