Fresh off their Pumpkin Peach Ale bashing Super Bowl ad, Anheuser Busch is showing a little niche beer love with the launch of a lemon shandy beer under their Shock Top brand. I like shandies (beer + lemonade), and I also think Shock Top is a pretty nice mass-market beer. But I was really pleased to see that they chose to do a launch event in Ventura County… the home of America’s lemons. (80% of US lemons come from California, 80% of those come from Ventura County.) I wasn’t at the event, hosted by our friends at Limoneira, but I’ve seen some pictures and it looks like it was a good time. I can’t say how happy I am to see a national food/beverage event taking place here… the most important food destination that remains pretty much undiscovered.
Now if you want to get something really nice, I bet Poseidon Brewing’s Bubblehead Blood Orange Pale Ale with a shot of Ventura Limoncello would be a real knock out. A double dose of Ventura County citrus flavored beverages is probably prudent as well…. It is cold and flu season after all.