Over the last few months, I’ve made a couple of sponsorship commitments that are a little out of the norm for a farm.
One was for a food truck. The other is for a running team. Why would I spend dollars from the farm like this? It may be that I just wanted to see our new Petty Ranch logo more often. I’m proud of it and put a lot of thought into the design. So I admit… this could all be about ego.
But I’d like to think there is something deeper. Scratch is not your typical food truck, even now that food trucks are cool. It is the creation of Chef Tim Kilcoyne, and if you have followed his blog, you know he has been a champion of fresh, local and seasonal eating. With this truck, he is literally “taking it to the streets.” I’ve been a fan of Tim’s for a while, and he’s always done great things with the figs and Meyer lemons we’ve provided him. Have a look at the Kickstarter video here.
“Everybody’s Hungry” is a blog dedicated to food, health, education and the community, and its mastermind, Jason Hendrick, has been a tireless voice and volunteer. “Tireless” is an ideal attribute for someone with Jason’s pastime: distance running. Everybody’s Hungry Racing Team has been created to help illustrate the connections between food and health and lifestyle in a very tangible way. I haven’t known Jason as long, but the work he’s done for Food Share, Totally Local VC, and promoting local food and craft beers on radio has been exemplary. Read more about Everybody’s Hungry and EBH Racing here.
I am proud to have our logo displayed on the back of Scratch’s truck and EBH Racing’s jersey. And yes… I do believe it is about more than my desire to see our logo in print. These are two gents making a difference, and I’m excited to be a part of it. So if see me eating at the truck with Tim, or running at an event with Jason (albeit much more slowly), know that I’m having a good time, but also know that I’m trying to make a connection too. Food and Health and Community are important to these guys, and they’re important to farmers too. We want consumers to connect these dots, and we want to have Petty Ranch be a part of that connection.